Video
With a specialized background in motion graphics and animation, I lead the production of high-impact visual stories for global brands like Dell and Alienware. From initial concept and storyboarding to 3D animation and post-processing, I direct every stage of the creative journey to ensure a seamless, polished final product.
DELL STAGE OS
Creative Direction / Design and concepting
Directed the live launch and brand narrative for Dell Stage OS, a pioneering touch-centric interface designed to simplify digital life. I developed a 'fluidity-first' visual language, using a Croupier (card dealer) metaphor to communicate the software’s intuitive ease of use.
This project set an early benchmark for positioning Dell as a leader in user-centric software architecture.
Produced by SUPER!ALRIGHT!
DELL XPS SUITE
Creative Direction / Design and concepting / 3D lighting and animation / Post processing and edit
Product video for the Dell XPS suite of top-of-the-line laptops focused on versatility and elegance of design, and positioning XPS as the premier choice for consumers demanding craftsmanship and innovation.
Produced by D7
Creative direction for Dell’s portfolio of premium laptops. I managed the end-to-end visual narrative for these high-stakes product launches, localized in multiple languages to drive engagement across diverse international markets.
DELL XPS 15
DELL XPS 15
DELL VENUE PRO
DELL XPS 15
DELL XPS 15
DELL AIO
DELL XPS 15
DELL XPS DESKTOP
DELL XPS 14Z
ALIENWARE SUITE
Creative Direction / Design and concepting / 3D lighting and animation / Post processing and editmation
Directed the comprehensive visual launch for the Alienware Suite, architecting a unified brand narrative across high-end desktops and notebooks.
I spearheaded the integration of high-fidelity assets from flagship titles like League of Legends and Guild Wars to create an immersive 'cross-media' campaign.
This strategic alignment between hardware and high-engagement gaming IP helped position Alienware as an essential brand for hardcore gaming.
Produced by D7
ALIENWARE X51
ALIENWARE M18X
ALIENWARE M17X
ALIENWARE M17X
ALIENWARE M18X
The following are additional videos produced to appeal to Alienware's base audience of hardcore gamers, tied together by the tagline, "Game Victorious."
Videos were launched in multiple languages, including Japanese, Chinese, German, and French.
Partnering directly with AAA developers like Riot Games and Capcom, we coordinated synchronized unit launches with titles such as League of Legends and Resident Evil, ensuring a seamless visual narrative between flagship hardware and high-engagement gaming IP.
DYNAMIC
ATTRACTIONS
Concepting / Design / Motion design / 3D Animation
Two of three cinematic teasers produced for Dynamic Attractions (theme park ride development company) in Canada, highlighting the cutting-edge engineering features of their SFX Coaster and Flying Theatre products. Each video was designed to demonstrate the immersive experience and unique capabilities of the individual products.
The final videos were featured online and at trade show events, and were accompanied by 12" x 12" brochures I also designed and produced.
Produced by Digital Igloo
PROCESS
BREAKDOWN
Production
The video below is a CGI breakdown I created to demonstrate the 3D process of animating, rendering, and assembling the multiple-pass renders that go into crafting a believable 3D scene that conforms to the style and design for the relevant brand.