Interactive Projects
Selection of digital experiences designed to redefine brand perception and drive user engagement
DELL XPS 13
Ultrabook
3D Animation
Directed the interactive motion design for the Dell XPS 13 Ultrabook launch, a flagship campaign.
By leveraging 3D assets from the product launch video, I led the creation of a seamless, continuous-scroll HTML5 experience. This approach not only ensured total brand continuity but also maximized production efficiency for one of Dell’s most significant premium resets.
Produced by SCHEMATIC
DELL ADAMO
Motion design
Directed the visual narrative for the Dell Adamo launch, a flagship 'halo product' designed to redefine Dell as a leader in premium design.
I spearheaded a high-concept 'Noir' aesthetic for the promotional video and microsite, utilizing moody lighting and cinematic motion to signal luxury and exclusivity.
Centering the campaign on emotion rather than specs, I helped shift brand perception during Dell’s most significant pivot toward the luxury tech market.
Produced by SCHEMATIC
MILLER LITE VRL
Design / Motion design
Directed the motion design and UI for the Miller Lite Virtual Racing League (VRL), a pioneering fantasy NASCAR experience that synchronized with the 36-week racing season and centered around a high-conversion 'packaging-to-play' system where consumers exchanged product codes for in-game currency to manage racing teams.
This project won the International Food and Beverage (FAB) Award for Interactive, and set an early benchmark for the $32.95 billion fantasy sports industry by successfully converting retail purchases into year-round digital loyalty.
Produced by RED SKY INTERACTIVE
DELL AERO
MICROSITE
Design / Motion design
Interaction design for the Dell Aero smartphone, focusing on a zero-friction 3D product exploration.
I solved the technical challenge of animating complex device transitions by utilizing a strategic 'home position' workflow, ensuring a seamless experience across all digital touchpoints.
This project demonstrates my ability to bridge the gap between high-end engineering and engaging consumer narratives.
Produced by SCHEMATIC
ALIENWARE
GAME
Concepting / Design / Motion design / Interaction design
OPERATION BONFIRE
Developed a high-concept visual demo for Operation Bonfire, a pioneering social-networking game designed to unify the global Alienware community. I architected a collaborative gameplay loop where players formed teams to 'illuminate the globe' by collecting regional brand glyphs. This 'community-first' strategy would help translate Alienware's edgy brand identity into a tangible, shared experience.
Using social networking contacts to create teams, the first to complete their regional glyphs would win physical prizes such as Alienware computers.
The idea was to collect, activate, and illuminate the globe with these glyphs, signaling that it was time for the Alien invasion.
Produced by SCHEMATIC
NIKE
MICROSITE
Motion design / Interaction design
Flash microsite for NIKE. Site integrated with Instant Messenger interactivity and shared content and input.
Produced by ODOPOD