Product Videos and Commercials
I have an extensive background in animation and motion graphics. Below are examples of a suite of product videos created for Dell, Alienware computers, and Dynamic Attractions, a theme park ride development company.
I directed and produced all of the following videos, working with my clients at Dell, and a small team of designers, from initial concepts to storyboard designs, copy, 3D animations, post-processing in After Effects, with licensed music curated for each one.
DELL
DELL STAGE OS
• Creative Direction
• Design and concepting
​
A live production illustrating the versatility of the cutting-edge, touch-screen technology of DELL's Stage OS software, using a Croupier (card dealer) as a metaphor for its fluidity and ease of use.
Produced by SUPER!ALRIGHT!
DELL XPS Family
• Creative Direction
• Design and concepting
• 3D lighting and animation
• Post processing and edit
Product video for the Dell XPS suite of top-of-the-line laptops focused on the versatility and elegance of design.
Produced by D7
Below are a selection of more videos I directed and produced for Dell.​ All were launched globally in multiple languages.
ALIENWARE
Alienware Family
• Creative Direction
• Design and concepting
• 3D lighting and animation
• Post processing and edit
Product video for the full suite of Alienware's high end gaming desktop and laptop computers.
This launch partnered with PLANETSIDE, LEAGE OF LEGENDS, GUILD WARS, and BORDER LANDS, utilizing footage and assets from the games throughout and across the units.
Produced by D7
The following are additional videos I directed and produced for Alienware's core audience of hardcore gamers, all tied together by the shared tagline, "Game Victorious." All videos were launched in multiple languages, including Japanese, Chinese, German, and French.​
For each video, I was partnered with a game developer to coordinate game and unit releases, including titles such as League of Legends, Mass Effect, and Resident Evil.​
DYNAMIC ATTRACTIONS
Two of three videos created for Dynamic Attractions (theme park ride development company) in Canada, highlighting the cutting-edge features of their SFX Coaster and Flying Theatre products. Each video was designed to highlight the immersive experience and unique capabilities of each ride.
The final videos were played on loop in the company booth at trade show events and accompanied by 12" x 12" brochures for each, which I also designed.​​
PROCESS BREAKDOWN
The video below is a CGI breakdown I created to demonstrate the 3D process of animating, rendering, and assembling the multiple-pass renders that go into crafting a believable 3D image, which conforms to the style and design for the relevant brand.