DELL XPS 15
• Creative Direction
• Design and concepting
Select product videos created for global releases of laptop and desktop computers, devices, and software
One of three elegant product videos produced for the Dell XPS series 2014 release including the XPS 15, 14, and 13 Ultrabook
We settled on a simple and clean design with a light and airy environment to highlight the product features of an attractive, light, yet powerful mobile device
Although each video shared this similar environment they were individually storyboarded with a unique, on-brand experience, particular to that unit, while staying within design guidelines established by Dell creative
A custom soundtrack accompanies each video
Below you'll find the other 2 videos from the suite. the XPS14 and the XPS 13 Ultrabook
Produced by DIGITAL IGLOO
DELL PRODUCT VIDEOS
DELL XPS 14
• Creative Direction
• Design and concepting
A second product video for the Dell XPS series, 2014 release, Xps 15, 14, and 13 Ultrabook
This particular unit came in two models, standard and the MOBRO (Mobile Broadband)
After completing the first sequence we went back to our scene and swapped the laptop's lid cover and materials in 3D
Re-rendering just that particular object, we simply replaced the lid within in After Effects for the second video
DIGITAL IGLOO
DELL XPS 13 Ultrabook
• Creative Direction
• Design and concepting
• • 3D lighting and animation
• Post processing and edit
Final Product video for the Dell XPS 13 Ultrabook, a flagship of the Dell XPS series, 2014 release
We utilized the 3D model and scene in a complete HTML5 web site designed by HUGE in Los Angeles which allowed visitors to scroll through the unique features and highlights behind the design and engineering of this unique model
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For the Ultrabook we also worked with HUGE in Los Angeles to utilize the 3D model and scene in a complete HTML5 web site which allowed the visitor to scroll through the suite of unique features highlights behind the design and engineering of this unique model
Produced by DIGITAL IGLOO
DELL XPS 14r
• Creative Direction
• Design and concepting
Product video for the Dell Inspiron R series release featuring switchable lids in a variety of styles with art created by several well known artists
The inspiration for the motion was taken from ice skaters dancing together
We created 3 versions of the same video using different units, taglines, and lid styles
Utilizing 3D made this task a simple process of swapping materials and re-rendering, saving the client thousands of dollars in re-shoots and physical studio time
Produced by DIGITAL IGLOO
DELL XPS 17
• Creative Direction
• Design and concepting
• 3D lighting and animation
• Post processing and edit
DELL AIO 27
• Creative Direction
• Design and concepting
Product video for the Dell XPS 17 big media laptop
The unit came with a custom JBL sound system installed as well as 3D glasses and 3D TV/HDMI capability
I concepted the idea of a nightclub scene and DJ using the device as an audio visual deck, and the original tagline, "Enough Power for the whole Party"
A driving soundtrack and some classic 3D glasses color styles and visual effects drive the animation along to this deep, custom track
Produced by SUPER!ALRIGHT!
Product video for the launch of the Dell AIO 27" desktop unit
A very simply product focused video that was all about capturing the beuaty and design of this desktop device
Produced by DIGITAL IGLOO
DELL XPS 14z
• Creative Direction
• Design and concepting
• 3D lighting and animation
• Post processing and edit
Product video for the Dell XPS 14z featuring a signature die-cut design styling
The 14z also delivered a variety of uniquely engineered and stylish features to deliver a visually stunning laptop geared towards customers who enjoy form as well as function
Produced by DIGITAL IGLOO
DELL XPS SUITE
• Creative Direction
• Design and concepting
• 3D lighting and animation
• Post processing and edit
Product video for the Dell XPS suite of top of the line laptops
Produced by DIGITAL IGLOO
DELL VENUE PRO
• Creative Direction
• Design and concepting
Product video for the Dell Venue Pro phone featuring Windows 7 software
Lively sweeping arcs of light speak to the connectivity and high tech feeling of this innovative phone with a physical keyboard
Produced by SUPER!ALRIGHT!
DELL STAGE SOFTWARE
• Creative Direction
• Design and concepting
Product video for the Dell Stage operating software
My concept to Dell was to illustrate the versatility of the Stage OS software using a Croupier (card dealer) as a metaphor for its fluidity and ease of use
Footage was shot on set and the team put it all together
Produced by SUPER!ALRIGHT!
DELL AIO
• Creative Direction
• Design and concepting
• 3D lighting and animation
• Post processing and edit
Product video for the Dell All In One desktop computer
This desktop computer was designed to be a centerpiece in the home, acting as a family jukebox, photo album, and library
By limiting motion I was able to place the unit in a variety of scenes from a stylish residence, using just stock photography
This not only removed the need for a physical shoot but even the need to render a complete environment in 3D
Produced by SUPER!ALRIGHT!
DELL XPS Desktop
• Creative Direction
• Design and concepting
DELL WILD
• motion design
• editing
Product video for the Dell XPS desktop powerhouse
I developed a concept of a high-tech 'clean room' environment for this video, featuring a scientific looking camera device moving around the unit throughout
A heavy synth sets the mood and a fast trip through the internals of the unit completes the journey
Produced by SUPER!ALRIGHT!
Brand video for Dell's line of artistically customizable computers and the "Yours is here" campaign
I took the designers Illustrator comps into After effects and added them to 3D layers, allowing me to rotate and move them within z space to create a sense of depth
Produced by SCHEMATIC