FUSEBOX23

ALIENWARE PRODUCT VIDEOS

Videos created for Alienware computers

Alienware X51 desktop

Alienware Family

Alienware M17x

• Creative Direction

• Design and concepting

• 3D lighting and animation

• Post processing and edit

• Creative Direction

• Design and concepting

• 3D lighting and animation

• Post processing and edit

• Creative Direction

• Design and concepting

• 3D lighting and animation

• Post processing edit

Product video for the Alienware X51 home media gaming unit

This launch partnered with Bioware games MASS EFFECT utilizing footage and assets, including music, from the game throughout and the message, "Let your hero out"

This launch consisted of a product video and 2 separate pre-roll and teaser videos for online ad buys

The main product video and preroll teaser was translated for global launch into multiple languages including, Japanese, Chinese, German, and French

I also modified and re-rendered its closing shot 'War Banner' (which I concepted , designed, and scored) animation and with the corresponding regional upcoming product launch dates

Produced by DIGITAL IGLOO

Product video for the full suite of Alienware's high end gaming desktop and laptop computers

This launch partnered with PLANETSIDE, LEAGE OF LEGENDS, GUILD WARS, and BORDER LANDS, utilizing footage and assets from the games throughout and across the units

The entire sequence was designed with Alienware's core audience of hardcore gamers in mind and the global brand campaign's shared tagline, "Game Victorious"

Produced by DIGITAL IGLOO

Product video for the Alienware M17x gaming laptop

1 of 3 from the global launch of the suite of Alienware gaming laptops

The M17x partnered with the launch of the RESIDENT EVIL video game and utilized footage and audio from the game throughout

My concept was to expand the gaming experience beyond the screen, immersing the player in the action

In-Game footage on screen extends to the environment around it, starting out slowly as the heroes quietly move through the streets in search of their enemies 

A snipers release kicks the action in gear as the bullets fly, ending with a final explosion and the tagline "Get inside the game"

Produced by DIGITAL IGLO

Alienware M18x

• Creative Direction

• Design and concepting

Alienware M14x

Alienware M14x short

• Creative Direction

• Design and concepting

• Creative Direction

• Design and concepting

• 3D lighting and animation

• Post processing edit

Product video for the Alienware M14x gaming laptop

The smallest unit of this Alienware product launch was all about power and mobility, weight and battery life was the focus and we set the unit in a subway tube station to accentuate that point

Footage from the game LEAGUE OF LEGENDS plays on screen as subway cars race through the station and the message, "Triumph knows no boundaries" reads across the screen

Produced by DIGITAL IGLOO

Online preroll video ad for the M14x gaming laptop

A short and fun little online pre-roll for the Alienware M14x, featuring mobility and power

Again I set the unit in an urban environment, down in a train station of a big city to speak to the message, "Mobility without sacrifice"

Produced by Super!Alright!

Alienware M18x

Alienware M17x

• Creative Direction

• Design and concepting

• Creative Direction

• Design and concepting

Product video for  Alienware's largest gaming laptop, the M18x

I pitched the concept of this beast of a laptop as a 'heavy weapon' and visuals throughout the video equate it as the ultimate weapon in the player's arsenal

Our animator swapped the unit with multiple models of guns and other weapons and added the gamer action scenes

The entire video is set to the sound of weapons, locked and loaded, and blasting away in a fast paced FPS game as "

A Chorus of Guns" as the soundtrack supports the messaging, "No weapon is more powerful", "Spread Fear", and "You have no excuse"

Produced by Super!Alright!