Client: Dell
Date: January 2009
Tasks: AE motion
Software: After Effects, Illustrator, Photoshop

This spot was in regards to Dell's offering of custom skins and colors for various Dell consumer laptops and desktops.

Working off some rough Illustrator comps I composed this animation during an intense 3 day period for a presentation the following week.

The concept was of an individuals world emerging from a Dell laptop. A fly though of the various aspects of the woman's personality graphically represented by elements of her various and unique interests.

Using 3D layers in and cameras in After Effects I laid the entire piece out as a 'long shot' and set up several moves with my cameras which I could then reference throughout. After pre-composing each scene I set them up in a master world and moved from shot to shot.

This piece is all about personalization and freedom..