Nike Flash site and IM expression

Flash site and interactive AOL Instant Messaging for Nike USA Women's Soccer team

Nike

Client: Nike
Date: 2001
Tasks: Flash motion, Flash Development
Software: Flash, Photoshop

Working with Odopod in San Francisco, I built this Flash experience out which repeated in both an AOL Instant Messaging "expression" window as well as a full microsite for Nike.

Visitors were able to chat with a Mia Hamm bot in the messaging window, open up and install new buddy icons right from the expression. Answering a series of quiz questions users were matched with one of the members of the Nike USA Women's Soccer team which they were most like and offered special icons based on those specific players.

They also were able to get a day to day glimpse into behind the scenes of their training camp through pictures and videos.

This data was reapeated via XML feeds in the Nike microsite which also featrures a fully interactive calendar with photo and video galleries. AOL visitors identified through variable were served up special content as well.