Client: Dell
Date: August 2010
Tasks: Creative Direction, 3d animation, AE motion and production
Software: Cinema 4D, After Effects, Flash, Photoshop, Illustrator

One of several videos produced for the Dell Product Launch Group as part of their Summer launch series.

Processing CAD models in PRO-E, we were able to create photo real, textured and lit models of these new products from Dell.

From there we generated multiple assets for the Dell asset library archive including a 360 rotation for interactive product pages and a full product video for use on and offline, in product pages, social sites such as youtube and finally in-store diaplys including video walls and on board product demo loops.

This video has been launched in 12 languages.