Alienware Social Networking Experience

Prototype demonstration for Dell and Alienware online social networking campaign

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Client: Alienware
Produced by: Super!Alright!
Date: November 2009
Tasks: 3D modeling, 3D motion, AE motion, Flash motion
Software: C4D, After Effects, Flash, Photoshop, Illustrator

This video was a prototype demonstration for an Alienware game concept I helped develop with a small team at Schematic for Dell and Alienware.

Over the course of an intense month of concepting and development, we ddesigned an experience which spoke to Alienware's core audience of gamers as well as expnded the ebrand to reach people who may have never heard of Alienware's high end gamingsystems.

I created a Flash prototype of a global map system to display how we can visually represent social networking connections around the globe. Using Facebook's API we created a concept which utilizes available information form Facebook and other social networking sites to link together teams and clans to compete in a long term game of collecting, trading and placing elements on a map to create large 'crop circle' type designs.

We prototyped a 360 experience from Facebook to online advertising to the actual game experience for presentation to Dell and Alienware.

Modeling environments: click for a preview